Trendy type on the Aveda website

I stumbled across this type and it reminded me of the type I saw on the shampoo bottle and the gift card.

http://www.aveda.co.uk/

I like the thin and thick strokes, the ball terminals and the tail on the lower case g. The information about the shampoo is then written in a sans-serif font so it can be read easily.

http://www.aveda.co.uk/

Here is the definition of a tail.

http://www.typographydeconstructed.com/tail/

I put this image in to myfonts.com and whatfontis.com to see what matches it would give me.

The results from myfonts.com:

The results from whatfontis.com:

See the post called Conclusions to Research for my conclusions to this piece of research.

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