Trendy type on the Aveda website

I stumbled across this type and it reminded me of the type I saw on the shampoo bottle and the gift card.

I like the thin and thick strokes, the ball terminals and the tail on the lower case g. The information about the shampoo is then written in a sans-serif font so it can be read easily.

Here is the definition of a tail.

I put this image in to and to see what matches it would give me.

The results from

The results from

See the post called Conclusions to Research for my conclusions to this piece of research.


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